Online Portfolio - Katelyn Ludwig, Boston, MA
Resume
Professional Experience
Online Client Manager
EH Publishing, Framingham, MA (05/2008-present)
• Coordinate and manage online clients for three publications, including lead
generation projects, website and newsletter campaigns, and data reporting
• Produce and execute large company-wide lead generation program across
various verticals and implement best practices to increase project success
Online Content Developer
Reed Business Information, Waltham, MA (04/2007-05/2008)
• Supported and executed online revenue initiatives for four publications, including
webcast, marketing, email, content, and advertising projects
• Developed strategies to increase revenue, including creating content for
website, streamlining processes for quality assurance, increasing reach of lead
generation programs, and optimizing email marketing campaigns
Web Production Specialist
Illumina Interactive, Dedham, MA (08/2005-03/2007)
• Produced website updates in graphic and content with HTML and CSS
• Managed time effectively to prioritize a variety of projects, including database
entry, site production, Q/A testing for e-learning modules, and Flash animation
Education
Master of Arts in Media Arts, Emerson College, Boston, MA, 2004-2006
Focus in New Media. GPA: 3.77.
Bachelor of Arts in English, University of Massachusetts, Amherst, MA, 1999-2003
Minor in Psychology. GPA 3.35. Graduated Cum Laude.
Software Knowledge
Ad serving (Atlas, DART, Open AdStream), CMS (eLogic, Expression Engine, squarespace, Wordpress), email marketing (Bronto, DreamMail), graphic design (Adobe Illustrator, InDesign, PhotoShop), OS (Mac, PC), social media (blogs, digg, Facebook, LinkedIn, Meetup, StumpleUpon, Twitter, Wikipedia), web analytics (Cognos, Google Analytics, Unica), web design (Adobe Dreamweaver, Flash), webinar production (GoToWebinar, on24, WebEx), video production (AVID XPress, FinalCut), word-processing software